5 Home Staging Secrets from the Pros

by ANNE WEST If you are selling your home, these home staging secrets from (pros) could help you get top dollar. 1. Know Your Buyer While you want to appeal to the broadest group of potential buyers, you also need to have a good idea who your most likely buyer is, and stage your home […]

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Machine Learning Made Me Money

by Athen Snow As all agents know, the process of gathering leads is crucial for success. Finding leads for those first few sales can be especially challenging. New agents can try tapping their network of friends and family, but how do they move to the next level? And how do they sell homes in less […]

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The Power of Social Media in Real Estate

by VICTORIA KEICHINGER Whether you’re buying or selling, social media plays a big role in today’s real estate market, providing connections, content and commerce. Did you know that Coldwell Banker is the #1 most influential real estate brand on social media according to Klout? At Coldwell Banker we empower our agents to use social media marketing as a […]

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Top Three Devices Buyers will Love

by Angel Piontek, associate broker and vice president of marketing at Coldwell Banker Elite The popularity of smart home devices has continually increased year over year.  In 2019, 33.2% of households are equipped with smart home devices, and this figure is expected to rise to 53.9% by 2023.  The increasing popularity and ubiquity of these connected […]

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